Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
You should begin your mobile marketing efforts by constructing a database. Use ethical techniques when adding numbers to your database. Get permission before adding anyone’s cell phone number to your list. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.
Your advertisements should carry QR codes to assist your tech-friendly customers. Anyone with a smart phone can scan this code and access your website. Have the codes printed on posters, brochures, business cards and catalogs. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
Mobile content should be easy to read and to the point for the success of your campaign. Send a clear message your audience can understand quickly.
A mission statement is the best way to ensure you remember your purpose for your social marketing. Always ask if a move makes sense for your business.
To improve your own social marketing, keep an eye on your competition’s efforts. Do what it takes to differentiate yourself from the competition.
Dedicated short code is the best choice. It’s more expensive, but it will protect your brand. It also gives you some legal coverage.
If you use social media networking to help market your business, make sure you include the link on your site. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.
Utilize an A/B testing process on the homepage of your mobile site. Testing is important in the mobile world, just as it is in any other environment. Use two dissimilar versions of your landing page (known as A & B) to see which earns the most conversions. Then when you find what works, add that to your end game strategies.
Make sure any directions on your site are smartphone ready. When people are on the road, they usually have their mobile phones. That is when they might access a map. Make it simple for people to find your location. Your maps should be readable on any mobile device, as well. Use a Google maps link for exact directions.
To get customers to your brick-and-mortar store, include a detailed map somewhere on your site that is accessible by mobile devices. Easy accessibility can be the extra push that makes a customer in the vicinity choose your business over competitors.
Mobile marketing can be an incredible asset for your business; however, an overeager approach can turn customers away. Newcomers should be especially concerned about proceeding cautiously by applying the advice contained in this article. Your efforts will likely reward you with increased sales and business growth.