Do you own your own business? Do you need some fresh, exciting marketing strategies? If you are, then you may be looking to start in online video marketing. When you create and post online content, you are capable of attracting new and interested customers while also informing them of your capabilities. Read on to find out more.
Ensure that your marketing videos are to the point and as brief as possible. By keeping your videos short, people can quickly find the information they are looking for. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.
Make sure all your videos are 20 minutes or less. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.
A big mistake in video marketing is to get caught up in production value. High production values don’t necessarily translate to good returns. Even big companies, such as Dell, have struck gold using simple demos produced by individual employees.
Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. You don’t need professional equipment; just keep focus and balance in your shots. You don’t need a lot of confidence or a great script, either. Speak directly to the camera and be yourself. You don’t even have to do that, really. Screen capture sequences and PowerPoint presentations sometimes get the job done.
You shouldn’t neglect YouTube. Start your video marketing campaign here. Free hosting is a tremendous benefit. They also are visited the third most out of every website there is. YouTube is a popular search engine and the number one video site.
If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. You won’t just be giving information to customers but attracting new customers, also.
Make sure that you include working links to products you are promoting on your video. It is best if this link is inside the video player itself. This will ensure that the link remains within the video should the video be shared or embedded somewhere else.
Get all your staff involved in your videos. Your video spokesperson must speak clearly, project a trustworthy air and be at ease in front of the camera. Don’t hesitate when deciding to use more than one person.
Determine the tone you want your marketing videos to exhibit and then stick to it. You could choose to be very serious or you could make fun of yourself. Consider both the product or service that you want to market, as well as the demographic you want to reach. Consider these things, as well as your image, whenever you are thinking of your business tone.
Online videos are very popular now, so use that to your advantage by making them a part of your marketing campaign. Video marketing is truly successful for many firms. These tips are the perfect way to build your marketing strategy.